1800Flowers.com
Jim McCann, founder and CEO of 1-800-FLOWERS.COM, INC., opened his first retail store in 1976 and successfully built his own chain of 14 flower shops in the New York metropolitan area. In 1986, he acquired the 1-800-FLOWERS phone number and continued to grow his business under the 1-800-FLOWERS name. His immediate focus was to create a reliable brand name built on trust, and over the next few years he achieved this through his understanding of his customer base and market. The next logical step was expansion, and McCann successfully expanded his business into other retail access channels-going online in 1992 and opening a web site in 1995. Today, 1-800-FLOWERS.COM has a well-known web site (www.1800flowers.com), and maintains strategic online relationships with a number of online services, including America Online, Microsoft Network (MSN), and Yahoo . For more than 30 years, 1-800-FLOWERS.COM Inc.-Your Florist of Choice - has been providing customers around the world with the freshest flowers and finest selection of plants, gift baskets, gourmet foods, confections and plush stuffed animals perfect for every occasion. 1-800-FLOWERS.COMoffers the best of both worlds: exquisite, florist-designed arrangements individually created by some of the worlds top floral artists and hand-delivered the same day, and spectacular flowers shipped overnight Fresh From Our Growers.